{"id":282,"date":"2017-06-13T17:01:28","date_gmt":"2017-06-13T15:01:28","guid":{"rendered":"http:\/\/goktugturan.com\/blog\/?p=282"},"modified":"2017-06-13T17:04:57","modified_gmt":"2017-06-13T15:04:57","slug":"dropbox-reddit-quora-ve-airbnb-kullanici-kitlelerini-nasil-yaratti","status":"publish","type":"post","link":"https:\/\/goktugturan.com\/blog\/dropbox-reddit-quora-ve-airbnb-kullanici-kitlelerini-nasil-yaratti\/","title":{"rendered":"Dropbox, Reddit, Quora ve Airbnb Kullan\u0131c\u0131 Kitlelerini Nas\u0131l Yaratt\u0131?"},"content":{"rendered":"<p>Dropbox, Reddit, Quora ve Airbnb g\u00fcn\u00fcm\u00fczde herkesin duydu\u011fu isimler olsa bile, maceralar\u0131na at\u0131ld\u0131klar\u0131nda ilk kullan\u0131c\u0131lar\u0131n\u0131 edinmeleri pek de kolay de\u011fildi.<\/p>\n<p>Temel metrikleri <em><strong>aktif kullan\u0131c\u0131 say\u0131s\u0131<\/strong><\/em> olan bu giri\u015fimlerin ilk sad\u0131k kullan\u0131c\u0131lar\u0131n\u0131 kazanabilmek ad\u0131na yapt\u0131klar\u0131na bir g\u00f6z atal\u0131m.<!--more--><\/p>\n<h4>Dropbox<\/h4>\n<p>Dropbox, 2008 y\u0131l\u0131nda yeni kullan\u0131c\u0131 kitlesi yaratmak ad\u0131na bir <em><strong>AdSense<\/strong><\/em> kampanyas\u0131 ba\u015flatt\u0131. Fakat sonu\u00e7 pek de i\u00e7 a\u00e7\u0131c\u0131 olmad\u0131. Harcanan her 300 USD i\u00e7in, \u015firket 99 USD \u00f6deyen bir kullan\u0131c\u0131 kazand\u0131. Zaman i\u00e7inde Dropbox kurucular\u0131ndan <em><strong>Drew Houston<\/strong><\/em> ve ekibi farkl\u0131 bir yol izlemeye karar verdi.<\/p>\n<p>Drew Houston, 4 dakikal\u0131k bir video \u00e7ekerek Dropbox\u2019\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlatt\u0131:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"DropBox Demo\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/7QmCUDHpNzE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Sunduklar\u0131 hizmeti yaz\u0131 ve reklam yoluyla tan\u0131tmaktansa; bu k\u0131sa ve anla\u015f\u0131l\u0131r video ile tan\u0131tma yolunu se\u00e7tikleri zaman her \u015fey de\u011fi\u015fti. Video, hedeflenen kitle \u00fczerinde AdSense reklamlar\u0131ndan \u00e7ok daha b\u00fcy\u00fck bir etki yaratt\u0131.<\/p>\n<p>Video, <a href=\"http:\/\/digg.com\/\" target=\"_blank\" rel=\"noopener\">digg.com<\/a> kitlesi taraf\u0131ndan en \u00e7ok izlenen ve oylanan payla\u015f\u0131m olduktan sonra, Dropbox <em><strong>g\u00fcnde 70,000<\/strong><\/em> yeni \u00fcye kayd\u0131 almaya ba\u015flad\u0131.<\/p>\n<p>Dropbox\u2019\u0131n uygulad\u0131\u011f\u0131 bir di\u011fer ak\u0131ll\u0131ca strateji de sosyal payla\u015f\u0131mlar taraf\u0131nda oldu. Twitter veya Facebook \u00fczerinden payla\u015f\u0131mda bulunan kullan\u0131c\u0131lar\u0131na ekstra 128 MB alan verme s\u00f6z\u00fc sayesinde, Dropbox sosyal medya sitelerinde \u00e7ok\u00e7a g\u00f6r\u00fcn\u00fcr hale geldi ve marka bilinirli\u011fini y\u00fckseltti. 128 MB, g\u00fcn\u00fcm\u00fcz i\u00e7in \u00e7ok k\u00fc\u00e7\u00fck bir data saklama alan\u0131 gibi g\u00f6r\u00fcnse de, o y\u0131llarda hatr\u0131 say\u0131l\u0131r b\u00fcy\u00fckl\u00fckte bir disk alan\u0131yd\u0131. Sosyal medya kampanyas\u0131n\u0131n ilk 30 g\u00fcn\u00fc sonras\u0131nda <em><strong>2,8 milyon<\/strong><\/em> davetiye g\u00f6nderildi.<\/p>\n<h4>Reddit ve Quora<\/h4>\n<p>Reddit ve Quora platformlar\u0131n\u0131n kurucular\u0131, platformlar\u0131n\u0131 a\u00e7t\u0131ktan sonra ilk bir ka\u00e7 aylar\u0131n\u0131 kendi kendilerine i\u00e7erik girerek ge\u00e7irdi.<\/p>\n<p>Quora kurucular\u0131, kendi profillerinde, cevaplar\u0131n\u0131 bildikleri ve yetkinlikleri dahilinde kendilerinin sorduklar\u0131 sorulara yine kendileri cevap verdi.<\/p>\n<p>Reddit kurucular\u0131 ise, kendi profilleri d\u0131\u015f\u0131nda sahte profiller \u00fcreterek bu profillerden i\u00e7erik payla\u015f\u0131m\u0131, oylama ve yorumlama i\u015flemleri yapt\u0131. Reddit kurucular\u0131ndan <em><strong>Steve Huffman<\/strong><\/em>, anasayfan\u0131n bo\u015f g\u00f6r\u00fcnmemesi i\u00e7in kendi kendilerine <em><strong>ilk 2 ay<\/strong><\/em> i\u00e7erik girdiklerini s\u00f6yledi. Sonras\u0131nda gerekli aktif kullan\u0131c\u0131 taban\u0131 olu\u015ftu ve anasayfa bu organik kullan\u0131c\u0131lar\u0131n payla\u015f\u0131mlar\u0131 ile kendi kendisine ya\u015fayabilen bir hale geldi.<\/p>\n<p>Ayr\u0131ca, Quora ve Reddit en ba\u015fta sadece birer sayfadan ibaretti. Reddit\u2019te <em><strong>subreddit<\/strong><\/em> kavram\u0131 hen\u00fcz yoktu ve Quora sadece <em><strong>teknoloji<\/strong><\/em> odakl\u0131 sorular i\u00e7eren bir internet sitesiydi.<\/p>\n<h4>Airbnb<\/h4>\n<p>Reddit ve Quora\u2019n\u0131n aksine, Airbnb\u2019nin aray\u00fcz\u00fcn\u00fc sahte hesap ve tekliflerle doldurmak ak\u0131ll\u0131ca bir strateji de\u011fildi. Bunun yerine, Airbnb kurucular\u0131 hali haz\u0131rda var olan ve bir \u00e7ok konaklama lokasyonu bulunduran ba\u015fka bir hedefi g\u00f6zlerine kestirdi: <em><strong>Craigslist<\/strong><\/em>.<\/p>\n<p>Craigslist\u2019te ilan veren ki\u015filer, <em><strong>\u201cAirbnb\u2019nin b\u00fcy\u00fck bir hayran\u0131 olan\u201d<\/strong><\/em> ki\u015filerden e-postalar almaya ba\u015flad\u0131. Bu e-postalar\u0131n i\u00e7erikleri hemen hemen \u015f\u00f6yleydi:<\/p>\n<p>\u201c\u0130stanbul \u2013 Avrupa Yakas\u0131\u2019ndaki en g\u00fczel ilanlardan birisi sizinkisi. Bu y\u00fczden size bir tavsiyede bulunmak istedim ve bu y\u00fczden e-posta g\u00f6nderiyorum. \u0130nternetteki en b\u00fcy\u00fck kiral\u0131k tatil lokasyonu sitesi olan Airbnb&#8217;yi denemelisiniz! Ayl\u0131k 3 milyon sayfa g\u00f6sterimi olan bu siteye g\u00f6z atman\u0131z\u0131 \u00f6neririm! <a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"noopener\">airbnb.com<\/a>\u201d<\/p>\n<p>Bu mesajlar i\u015fe yarad\u0131 ve k\u0131sa s\u00fcre sonra Craigslist\u2019e kiral\u0131k yer ilan\u0131 a\u00e7an insanlar Airbnb\u2019de de ilan a\u00e7maya ba\u015flad\u0131. Bu s\u0131rada Airbnb, kullan\u0131c\u0131lar\u0131na kiralayacaklar\u0131 yerlerin foto\u011fraflar\u0131n\u0131 ekleme imkan\u0131n\u0131 sunan yeni bir g\u00f6rsel aray\u00fcze ge\u00e7i\u015f yapt\u0131. Bu yenilik ve organik trafik sayesinde \u015firketin haftal\u0131k 200 USD olan k\u00e2r miktar\u0131 haftal\u0131k <em><strong>400 USD\u2019ye ula\u015ft\u0131<\/strong><\/em> ve y\u00fckselen bir ivme ile art\u0131\u015fa devam etti.<\/p>\n<p>Kaynak: <a href=\"http:\/\/designtaxi.com\/news\/393475\/How-Airbnb-Dropbox-Reddit-Other-Famous-Brands-Scored-Their-First-Users\/\" target=\"_blank\" rel=\"noopener\">Design Taxi<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dropbox, Reddit, Quora ve Airbnb g\u00fcn\u00fcm\u00fczde herkesin duydu\u011fu isimler olsa bile, maceralar\u0131na at\u0131ld\u0131klar\u0131nda ilk kullan\u0131c\u0131lar\u0131n\u0131 edinmeleri pek de kolay de\u011fildi. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27,34,12],"tags":[31,32,29,30,33],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-girisim","category-pazarlama","category-teknoloji","tag-brand-awareness","tag-branding","tag-marketing","tag-marketing-strategy","tag-pazarlama"],"_links":{"self":[{"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":3,"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions\/288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/media\/286"}],"wp:attachment":[{"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goktugturan.com\/blog\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}